How to write a good blog post  – On my Om

You start with the basic premise: respecting your reader’s time. Can they find the story somewhere else, and if yes, then WHY should they read you? What makes what you want to publish so special? Remember, readers have a million choices, to find information. They are better equipped than you. So why should they come to you? What is it that you got that others don’t? Ask that question, and you come to a conclusion.So the trick is to write posts that are more informed, more insightful, and more respectful of the readers. In my opinion, you are informed not just by talking to people but by being able to take the time to learn about things you like to write about. Reading a variety of material, listening to a diversity of opinions and finding ways to develop your thesis is key to being informed. It is true for reporters, as much as it is true for investors or readers.

Source: How to write a good blog post  – On my Om