A Lightweight Branding Exercise for Startups

Categories: playbook

medium.com By Bruno Bergher|Jun. 26th, 2019 A bottom-up, alignment-oriented approach While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present … Read More

Unending Love

Categories: general

I seem to have loved you in numberless forms, numberless times… In life after life, in age after age, forever. My spellbound heart has made and remade the necklace of songs, That you take as a gift, wear round your neck in your many forms, In life after life, in age after age, forever. Whenever … Read More

Categories: general

“If you intend to have a long career in show business,” Elvis Costello wrote in “Unfaithful Music & Disappearing Ink,” his terrific memoir, “it is necessary to drive people away from time to time, so they can remember why they miss you.”

Make no small plans

Categories: general

Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone be a living thing, asserting itself with ever-growing insistency. Remember that our sons … Read More

product hunt as a way to track comparables

Categories: playbook

producthunt is a great place for you to see the competitors to a startup or product in ap articular space and you can see what they are doign well what they aren’t and what features keep comign up what’s intiuitic how they are acquiring users who they got for their early user base what questions … Read More