A Lightweight Branding Exercise for Startups
Date: October 15, 2019
Categories: playbook
medium.com By Bruno Bergher|Jun. 26th, 2019 A bottom-up, alignment-oriented approach While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present … Read More